It's one thing to say you have 20+ years experience. It's another thing to say you have 20+ years of the right kind of experience. With a career that spans leadership roles on both the agency and client side, Katherine's career has focused primarily on healthcare - first leading multi-million dollar accounts like Pfizer and Merck on the agency side and then transitioning to client side with GE Healthcare. Has she launched multi-billion-dollar initiatives? Check. Lead efforts at the Olympics? Check. Be known as the launch specialist across the globe for major product introductions? Check.
With a master's degree in international marketing and communications, Katherine specializes in global launches and local activation. She doesn't believe effective has to mean splashy. Sometimes you need razzle dazzle. Sometimes you need boring. Anyone can tell you they can move mountains. She'll tell you what you need to know to move the needle. Or if the needle can even be moved.
Hailed for creativity, strategic marketing, a spit fire, and an effective writer and keynote speaker, Katherine is a curious mind and a creative story teller, thinking big but staying grounded. She introduce the elephant in the room and exposes the emperor for being naked. Nothing, she says, is more important than raising the next Moxxy generation - her daughter, Sydney.
As you’re reading this, Susan has probably poured herself another cup of coffee and checked to see if it’s still raining outside. She hails from Seattle, so it usually is. Nevertheless, powered by caffeine and a compulsive need to create, she has driven integrated advertising campaigns, cohesive corporate identities for new and existing brands, and strategic marketing initiatives.
Susan has bridged the gap between agency and in-house teams, working from both sides of the aisle. She believes that building strong relationships and leveraging each team’s strengths will ensure a project’s greatest success. As Creative Director at Moxxy, she has captured marketing and revenue goals and produced evocative creative that successfully delivers objectives.
She has been fortunate to work with a wide range of companies including AT&T, Samsung, Carnival Cruise Lines, HomeStreet Bank, Benchmark International, Nocimed, the Washington State Convention Center, and many others.